Published inBrand OriginsHow did Getty Images Start?The History of Getty Images & the Curse of the GettysMay 27, 2021May 27, 2021
Published inBrand OriginsMister Donut’s Founder Used to Work at Dunkin’Did you know that Mister Donut was actually the result of a falling out between the two founders of Dunkin’ Donuts?Sep 27, 2020Sep 27, 2020
Published inBrand OriginsHow Did MasterClass Start?The History of MasterClassSep 15, 20201Sep 15, 20201
Published inChris GarinThe 4 Crucial Elements of an Authentic Brand StoryEvery strong brand has an authentic brand story.Sep 23, 2018Sep 23, 2018
Published inChris GarinRebranding vs. Brand Refresh — What’s the DifferenceIn this post, I’ll be teaching you about rebranding and a brand refresh.Aug 4, 2018Aug 4, 2018
Published inChris GarinThe 12 Brand Archetypes Marketers Use to Connect with their AudienceThe biggest brands have been making use of archetypes to deliver send the right message to the right people. Here’s how you can do the same…Jun 19, 2018Jun 19, 2018
Published inChris Garin21 Marketing Lessons For Real Estate CompaniesWe compiled the best ways how you can turn your real estate company into a powerful lead-generating brand.Apr 7, 2018Apr 7, 2018
Published inChris GarinBranding vs. Marketing — do they have the same meaning?Unlike in science, law, or engineering, where there is a standard definition for technical terms making it easier for them to be “on the…Mar 20, 2018Mar 20, 2018
Published inChris GarinWhat is Branding?To understand what a brand is, we first must describe what a product is.Mar 11, 2018Mar 11, 2018
Published inChris GarinYour Brand Story SucksIt is easy to get caught off guard, and feel intimidated when someone asks you about your brand story.Jan 14, 2016Jan 14, 2016
