The History of Getty Images & the Curse of the Gettys

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Surely, you’ve seen Getty Images watermarks on photos you’ve seen online.

Getty Images is a British-American company most known for selling stock photos online. They make more than a billion dollars a year in revenue.

That is an incredible amount of money for a business that no one of us would really consider revolutionary or game-changing. …


Did you know that Mister Donut was actually the result of a falling out between the two founders of Dunkin’ Donuts?

The Rivalry

There’s some bad blood rivalry between the two donut chains.

William Rosenberg brought in his brother-in-law Harry Winokur to help him grow Dunkin Donuts. The brand was still growing and didn’t really have a competitor that rivaled its size yet.

Krispy Kreme was already around since 1937 (Dunkin opened in the 1948/1950) but hasn’t really grown to the size it’s in until later.

Rosenberg wanted to grow Dunkin Donuts even faster, and he wanted to use the franchising model to expedite this. Winokur didn’t want to take this route. …


Ole Kristiansen teaches the world to just ‘keep on building’.

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Everyone Loves LEGOs

I think everyone in the world loves LEGOs. It’s just that, not everyone buys LEGOs because they are quite expensive. But you have to admit, the LEGO brand is on a league of its own.

LEGO can easily be classified as a Superbrand. Superbrands are brands that have done so well for so long, that…


The History of OnlyFans

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If you have no idea what OnlyFans is, it’s basically a platform where creators sell original content, typically of the pornographic variety. These creators are mostly influencers, AKA generally more attractive people with a big social audience

These creators use OnlyFans to sell revealing and risky content. The site’s tagline is “Make your influence pay” because these…


The History of MasterClass

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If there’s one thing that we all have in common, it’s that we’ve all probably seen an ad from MasterClass.

Out of nowhere, I just kept seeing these unskippable ads on Facebook, Instagram, and YouTube where there’s this celebrity under soft light in what looks like a high-budget production set with euphoric classical music playing…


Every strong brand has an authentic brand story.

I used to think that the brand story was just some fluff that branding agencies say to mystify their whole process of creating a brand.

Only now have I realized that a brand story is, in its most basic sense, a story — yes, with characters and villains and happy endings (hopefully). The problem is, it’s easy to start obsessing about creating a story that will make people love your brand rather than sharing a story that purely speaks your truth.

Don’t worry, I’ve been there. After studying up on the correct…


In this post, I’ll be teaching you about rebranding and a brand refresh.

We’ll discuss the definition of each term, what the differences are, and how to do each of them correctly.

Here’s what you’ll be reading about:

  • What is rebranding? (Includes examples of brands that have successfully rebranded)
  • What is a brand refresh? (Also includes examples of brands that successfully did a brand refresh)
  • Why companies rebrand or refresh
  • How do you know when it’s time for a brand refresh or a rebranding
  • The proper steps in rebranding your company
  • The proper steps in doing a brand refresh

Let’s…


The biggest brands have been making use of archetypes to deliver send the right message to the right people. Here’s how you can do the same for your brand.

Once you’re done, we’ll be able to answer the following questions about brand archetypes:

  • What are brand archetypes?
  • What are the different brand archetypes?
  • How do I choose which one I should use for my business?

Let’s get started.

What are Archetypes?

Think of archetypes as a genre.

Once Spotify tells you that this playlist is under the Indie Rock genre, you pretty much know what type of music to expect.

Archetypes function the…


We compiled the best ways how you can turn your real estate company into a powerful lead-generating brand.

We made this definitive guide for real estate companies, agents, and brokers who are trying to grow their brand presence online.

We made a list of 23 actionable steps that include:

  • Best practices from leading Real Estate companies
  • Sample social media posts you can build on
  • Social media strategies you can apply
  • Strategies from other industries that can amplify your brand’s growth

Let’s get started.

The Advantage of Real Estate Companies

When you’re in this industry, nobody expects you to care about customer service. It’s a sales-driven industry, and that’s alright.

I know that if a broker or agent is talking to me, it’s just a…


Unlike in science, law, or engineering, where there is a standard definition for technical terms making it easier for them to be “on the same page” in understanding each other, marketers don’t really have that going for them.

People often mix up what branding and marketing is because both of them go hand in hand when growing a company. Both terms have been thrown around to mean so many different things, that there isn’t really an agreed upon universal meaning. …

Chris Garin

I write about the world’s most valuable brands. Listen to my podcast: Brand Origins

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