Chris GarininBrand OriginsHow did Getty Images Start?The History of Getty Images & the Curse of the Gettys14 min read·May 27, 2021----
Chris GarininBrand OriginsMister Donut’s Founder Used to Work at Dunkin’Did you know that Mister Donut was actually the result of a falling out between the two founders of Dunkin’ Donuts?3 min read·Sep 27, 2020----
Chris GarininBrand OriginsHow Did MasterClass Start?The History of MasterClass8 min read·Sep 15, 2020--1--1
Chris GarininChris GarinThe 4 Crucial Elements of an Authentic Brand StoryEvery strong brand has an authentic brand story.6 min read·Sep 23, 2018----
Chris GarininChris GarinRebranding vs. Brand Refresh — What’s the DifferenceIn this post, I’ll be teaching you about rebranding and a brand refresh.11 min read·Aug 4, 2018----
Chris GarininChris GarinThe 12 Brand Archetypes Marketers Use to Connect with their AudienceThe biggest brands have been making use of archetypes to deliver send the right message to the right people. Here’s how you can do the same…10 min read·Jun 19, 2018----
Chris GarininChris Garin21 Marketing Lessons For Real Estate CompaniesWe compiled the best ways how you can turn your real estate company into a powerful lead-generating brand.17 min read·Apr 7, 2018----
Chris GarininChris GarinBranding vs. Marketing — do they have the same meaning?Unlike in science, law, or engineering, where there is a standard definition for technical terms making it easier for them to be “on the…3 min read·Mar 20, 2018----
Chris GarininChris GarinWhat is Branding?To understand what a brand is, we first must describe what a product is.2 min read·Mar 11, 2018----
Chris GarininChris GarinYour Brand Story SucksIt is easy to get caught off guard, and feel intimidated when someone asks you about your brand story.6 min read·Jan 14, 2016----